"I’m pretty sure that when Lovecraft wrote about gibbering entities outside time and space that, when gazed upon too closely, ruined man’s sanity the way a rock ruins a mirror, he was really writing a metaphor for the publishing industry and the book market. Nobody knows what the fuck is going on with the market. Publishers like to pretend they do, because that’s their job — but they’re still a bunch of old ladies passing around one eyeball between them.
You’ll hear, “Oh, vampires aren’t hot right now,” and then next thing you know, vampires are hot again. They didn’t get that way because the market was manipulated into being that way. The market didn’t randomly countermand itself and spontaneously grow a spate of new vampire novels. This happens because someone, some author, hears vampires aren’t hot right now and says, well, whatever, I’m going to write a vampire book anyway because I think vampires are cool as fucking shit, and then they write it and it hits the market and it does well. And then publishers are like YEAH, WE TOTALLY KNEW THAT VAMPIRES WERE GONNA BE SUPER-HOT RIGHT NOW and then another 100 derivative reiterations (and maybe 10 original iterations) hit the market and punch it so hard that two years later you hear the familiar refrain: vampires aren’t hot right now."
Why You Should Write What You Love « terribleminds: chuck wendig